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VerbenaFlorence

The shop

Verbena opened in 2014 in a former cobbler's on Via dei Serragli. It is one room, a cold store at the back, and a loft where we dry things in August.

We buy twice a week from four growers around Pistoia, and in spring from two fields outside Impruneta. What we cannot buy locally we simply do not sell, which is why there are no roses here in December.

A florist wrapping a bouquet in craft paper on the workbench

Two of us

Ask for something made

Most of what leaves the shop is not on the shop page. Tell us the budget, the occasion and two words about the person, and we build it and send a photo before it goes out.

For weddings and events we quote separately, and we only take one a weekend.

Come by

Via dei Serragli 48r
50124 Florence, Italy
Tue–Sat
9:00 – 19:00
Sunday
9:00 – 13:00
Monday
Closed, we are at the growers

What we will not do

No floral foam, no dyed flowers, no glitter, and nothing flown in out of season. If you want red roses in December we will tell you honestly where to find better ones than ours.