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VerbenaFlorence

Via dei Serragli 48r, Florence

Flowers cut this week, wrapped this morning

A shop on Via dei Serragli. We buy from growers in Pistoia on Tuesdays and Fridays, so what you see today is genuinely what is good today.

A florist wrapping a bouquet in craft paper on the workbench

Order by 11:00 for delivery today

In the buckets right now

In the buckets today

The whole shop

How it works

  1. 01

    Order by 11:00

    Same-day delivery in Florence inside the ring road, between 14:00 and 19:00. After 11:00 it goes out the next morning.

  2. 02

    Pick the day

    Choose a delivery date up to sixty days ahead at checkout. Birthdays and anniversaries do not need reminding, they need booking.

  3. 03

    No foam, no plastic

    Paper, jute string and a water bag. Everything that leaves the shop goes in the compost or the paper bin.

Subscription

Flowers on the kitchen table, every week

From €22 a week, delivered on the day you choose. Skip a week whenever you like, cancel from your account, and tell us anything you would rather never receive.

See how it works
Weekly plans
Small, every week€22
Medium, every week€32
Medium, every two weeks€34
Pink dahlias and anthurium wrapped in paper

Come and choose them yourself

The shop is small and usually smells of eucalyptus. Alessandra wraps, Nino delivers, and on Tuesday mornings there is more on the floor than there is room for.

Via dei Serragli 48r, Florence. Open Tuesday to Saturday, 9 to 7, and Sunday morning.

About the shop